Spring (Expo) is in the air!

by In The Game Trading Cards - Sunday, April 15, 2012

Can't believe it but the Spring Expo is upon us.


Seems like we were just packing up our booth at the Fall Expo. In The GameLand will be back, bigger and better than ever. In The GameLand has become one of the must-see attractions at the Sportcard & Memorabilia Expo in recent years with its redemption programs, game-used memorabilia displays, pack wars, audience participation games and giveaways to attendees.


We are pleased to announce one of its most exciting show promotions to date, which will celebrate the 10th Anniversary of their popular Between The Pipes line of trading cards.


In The Game Wrapper Redemption

It wouldn't be a Spring Expo without an In The Game Redemption Program. The 2012 Spring Expo will feature redemptions for the following In The Game products*: 2011-12 Heroes and Prospects, ITG Enforcers, Captain-C, 2011-12 Between The Pipes and UM 11 SuperBox.


2011-12 Between The Pipes Redemption



Open a box of 2011-12 Between The Pipes and receive a special 10th Anniversary Game-Used Memorabilia card featuring jerseys, pads, gloves on cards limited to ten.


UM-11 SuperBox Redemption

Dealers at the Spring Expo will have for sale UM-11 SuperBoxes. Each SuperBox will contain five packs of UM-11 plus a specially made 1/1 UM-11 Game-Used Memo/Auto card.



Then open your UM-11 SuperBox at In The GameLand and receive another 1/1. A randomly selected UM-11 SuperBox Game-Used Memorabilia card.



The number of UM-11 SuperBoxes is limited and will be available at various dealer booths at the Spring Expo. If you would like to order your UM-11 SuperBox prior to the Spring Expo, please contact Spring Expo UM-11 SuperBox distributors: Universal Distribution, Prince Wholesale, Hockey Connection and Grosnor.


Between The Pipes 10th Anniversary Set Hunt


To celebrate the 10th Anniversary of Between The Pipes the ITG all-goalie product we have a created the Between The Pipes 10th Anniversary Set Hunt.


The first 750 collectors coming to the Spring Expo each day will be given a special ticket at the door which entitles them to received a special show-stamped 10th Anniversary buyback base card which come from previous releases.
There are 50 different cards that are limited to 50 copies each and there is a special prize available for a lucky collector that collects a complete set by obtaining them from other attendees – a sealed 10-box case of the 2011-12 Between The Pipes!


“One of the fundamental things our hobby is built upon is trading,” said In The Game’s President, Dr. Brian Price. “With this program, I wanted to encourage interaction between collectors in addition to promoting the great history of Between The Pipes. When it was released a decade ago, it was met with cheers by the hobby and we want to give back to recognize the continual support this brand has received.

A complete checklist of stamped cards will be available at In The GameLand. Collectors putting together a complete set at the Expo will qualify to receive a 10-box case of 2011-12 Between The Pipes. Winner to be determine at In The GameLand at 2:00PM on Sunday.


Trade with other collectors and put your set together.


UM-11 Spin To Win


Collectors who pulled UM-11 Ultimate Give-Away Redemption Cards and registered them with us by April 15th are eligible for the UM-11 Spin To Win. Over the three days of Spring Expo, ten different pieces of Game-Used memorabilia will be given to collectors. Complete schedule of the Spin To Win draws will be posted at In The GameLand. Join in the excitement.


Deal or No Deal


The Expo tradition continues with Deal or No Deal where Expo attendees can play the game and win ITG products. Sponsored again by Prince Wholesale, this program is always a big hit at In The GameLand. The hours of play will be announced as we get closer to the Spring Expo.


CnC Between The Pipes Pack War



The Spring Expo will feature a Between The Pipes Pack War tournament with the winner receiving a Monster Complete

Package card. If you would like to enter, contact the great folks at Clouts n Chara for details.


So You Think You Know Goalies Contest

Two times each day of the Expo ITG will conduct a goalies trivia contest. All you need to do to qualify is be at In The GameLand when the program is on. Three contestants will answer questions until one of them gets three correct answers in a row, that contestant wins. Prizes will be boxes of 2010-11 Between The Pipes. Don't miss it. Sponsored by ITG distributor The Hockey Connection.


Many more surprises and attractions to be announced over the next few weeks. Make In The GameLand your first stop at the Spring Expo.

Important ITG News for Collectors

by In The Game Trading Cards - Friday, March 30, 2012

I have some important news, well maybe not news but reminders for In The Game collectors.


Ultimate Giveaway Promotion



Randomly inserted into packs of UM-11, collectors can find Ultimate Giveaway cards.


There are ten different Ultimate Giveaway cards. Each Ultimate Giveaway card depicts a different piece of game-used memorabilia on the front of the card. There are six of each of these cards inserted into the product, each one is a different color.


For example there are six different Ultimate Giveaway cards depicting a game-used Brett Hull San Jose All-Star game-used jersey, each one of the six cards is a different color.


Each Ultimate Giveaway card qualifies you to win an authentic piece of game-used memorabilia from In The Game. In order to qualify for the “Spin To Win” event at the Spring Expo in Toronto, all Ultimate Giveaway Cards must be received by In The Game no later than April 15, 2012.



Spin To Win Event

At the Spring Expo in Toronto in the In The Gameland booth, we will spin our In The Game wheel to see who wins the game-used memorabilia.


If the color on the wheel matches the card you submit, you will receive the game-used memorabilia. We will continue to spin the In The Game wheel until a winner is declared from the Ultimate Giveaway Cards registered by April 15, 2012.


All authentic game-used memorabilia will be given away at the Spring Expo. So please make sure that any Ultimate Giveaway cards you have are in our hands by April 15, 2012. You cannot bring them to the Spring Expo to qualify, they must be sent to us prior to the deadline.


Emerald Ice Redemption


Collectors of the 2010-11 Between The Pipes are well aware of the error that was made on the back of the Emerald Masked Men cards.


The Emerald Version of the Masked Men Cards was announced on the In The Game website as out of 340 of each card; however, 1/1 was printed on the back of each and every Emerald Masked Men card in error.


Even though there is nothing that we could have done about this error except apologize, we wanted to give collectors an option to make their Emerald Masked Men cards more valuable.


So we created the Emerald Masked Men Redemption Program. All redemptions for the 2010-11 Between The Pipes Emerald Masked Men Redemption” Program must be sent by April 30, 2012. We will not redeem any cards sent after that date and please note, we will also not return cards received after that date.


10-11 Between The Pipes He Shoots He Saves Redemption Program


"He Shoots, He Saves" Between The Pipes redemption cards can be found inserted in all packs of 2010-11 Between The Pipes except those that contain memorabilia cards. Every "He Shoots, He Saves" redemption card is worth one point.


Once you accumulate 200 redemption points, you are eligible to receive a special game-used memorabilia card not available in packs. Redemption points may be redeemed for special Between The Pipes "He Shoots, He Saves" game-used memorabilia cards.


There will be 30 of these special Between the Pipes game-used memorabilia cards and each will be individually hand-numbered out of 20. These cards will be sealed in In The Game memorabilia card holders. All redemptions for the 2010-11 Between The Pipes "He Shoots, He Saves" Redemption Program must be sent by April 30, 2012.


So don't delay one month to go. So three important dates and all in April. We want to keep all our collectors happy so please don't miss any of these dates. In order to be fair to collectors who send their redemptions on time, we will not be able to extend the deadlines in any of these programs.


Thanks again for all your support and especially for the support on our Captain-C product which was SOLD OUT on release day.


Brian Price

ITG Fall Expo Plans Revealed - November 11-13 2011

by In The Game Trading Cards - Thursday, October 20, 2011


In The GameLand will be the place to be during the Fall Expo. Fun for young and old from the beginning of the Expo to the end, In The GameLand will be the place to be.

In The Game Wrapper Redemption Program

UM-11, Canadiana and Canada vs the World products will be redeemed at the Fall Expo.

There will also be a redemption program for specially packaged boxes of Decades The 80s (see below).

Collectors opening a pack of UM-11 will receive a UM-11 Quad Franchise game-used memorabilia card. There will be 45 different cards with 25 of each silver version and 5 of each gold version. Each card will be serially numbered and slabbed in an In The Game Ultimate holder.  More details including a complete checklist will be available soon.



In The Game will also be producing one-of-one versions of game-used memorabilia cards from Canadiana and Canada vs the World that bears a special foil stamp exclusive to the Fall Expo. In order to obtain one of these special cards, collectors will need to open one sealed Hobby box of either product at In The Gameland during redemption hours.

Decades Special Redemption

Specially marked boxes of Decades – The 80s will be on sale at dealer tables at the Fall Expo. If you purchase one of these boxes you will be given a Decades redemption ticket.

Present this ticket when break your specially marked Decades box and you will receive a Toronto Maple Leafs Decade redemption card. Each card is a quad game-used memorabilia card.



In addition, your ticket entitles you to a Wendel Clark autograph. Wendel will be at In The GameLand on Sunday (time to be announced) to sign autographs. The only way to obtain a Wendel Clark autograph is to present the ticket from the specially marked Decades Box.

Expo show dealers should contact their distributor to order boxes.  Only specially marked boxes of Decades will be redeemed at the Fall Expo.

CloutsnChara Pack Poker Tournament


Clouts n Chara will be hosting an Ultimate pack poker tournament. There will be 32 entrants and a winner will be determined on Sunday. The winner will receive a Mammoth Made To Order card, the largest trading card ever made.


Times for the rounds of the CnC Pack Poker Tournament are:

  • Round One Friday 4:00 pm
  • Round Two Friday 7:00 pm
  • Round Three and Round Four Saturday 12:00 pm
  • Finals Sunday 1:30pm

If you are interested in entering, contact CnC at 519-954-8278 or signup here:

Deal Or No Deal

For the second straight Expo, Prince Wholesale will be sponsoring the ITG version of Deal or No Deal.

Attendees to the Expo will have a chance to win ITG products by playing our version of the popular TV game show. Participants can win boxes of ITG products including boxes of UM-11.

Times for Deal or No Deal:

  • Friday 3:00pm & 6:00 pm
  • Saturday 12:00pm & 3:30 pm

Everyone at In The GameLand prior to the above times is eligible to participate

Memorial Cup

Come and see the Memorial Cup at In The GameLand. The Cup will be on display on Saturday and Sunday.

In The Game will be promoting their 2011-12 release of Heroes and Prospects and will have CHL players in the booth signing free autographs.

Details and times will be announced shortly.

Do You Believe in Miracles

The 1980 US Olympic Team was not picked to win a medal, let alone a Gold medal.

Although Jim Craig and Mike Eruzione are the best-known players on the team, Mark Wells might have been the most significant member of the team.

Mark will be free signing autographs at In The GameLand on Friday from 5:00 pm to 8:00 pm.

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