In the Game, Inc. is very proud to announce details for the 2002-03 Be A Player Ultimate Memorabilia 3rd Edition! Both Ultimate Memorabilia and Ultimate Memorabilia 2nd Edition rocked hockey-card collector's worlds over the past two years. In 2000-01, the Ultimate Memorabilia set presented the game's greatest stars from both past and present in a series of stunning game-used memorabilia cards. The maximum print run for any one card was 90, and every card was slabbed in a special Be A Player holder. Every holder also included a label which was sequentially numbered. Each pack held one card and had an SRP of $99. A total of 25,000 packs were produced. The result was a sell-out!

In 2001-02, we presented Ultimate Memorabilia 2nd Edition. Again, the brand consisted of 25,000 game-used memorabilia cards. Not wanting to rest on our laurels, every card was graded and slabbed by Beckett Grading Services. In addition, the maximum production total for any one card was reduced to 50. Each holder included a sequentially-numbered label. Ultimate Memorabilia 2nd Edition consisted of a larger variety of subsets and included dynamic concepts such as "Made to Order" and "Autographed 500-Goal Scorers".

Still not content with the status quo, In the Game has enhanced the Ultimate Memorabilia 3rd Edition with yet another twist. This time, collectors will find TWO cards in every pack! One will be the traditional game-used memorabilia card and the other one will be a Rookie Card.

As in previous years, there will be a total of 25,000 game-used memorabilia cards produced. They will break down into a greater variety of subsets than ever, close to 50 subsets in all! Many popular subset themes have returned including Dynasty, Active Eight, Journey Jersey, Ultimate Captains, Nameplates, and Made to Order. These are complemented by a number of new subsets such as Number Ones, Numerology, Conn Smythe Winners, Lifetime Achievers, and Seams Unbelievable to mention a few.

The quality of these cards will be better than ever. The themes of each subset are clever and well-defined. The card designs are striking and dynamic. The craftsmanship involved in their creation is second-to-none. Any one of these cards has the potential of instantly becoming the centerpiece of your collection.

These game-used memorabilia cards will not graded, but each will be slabbed in a special Beckett holder, complete with a sequentially-numbered label. The maximum production total for any single memorabilia card will not exceed 50. As usual, an outstanding selection of both current stars and retired greats will be featured. You'll find everyone from Mario Lemieux, Patrick Roy, and Steve Yzerman to Maurice Richard, Terry Sawchuk, and Bobby Hull.

Now for the Rookie Cards! In the Game has assembled the finest group of 100 rookies possible in Ultimate Memorabilia 3rd Edition. Look for household names like Henrik Zetterberg, Rick Nash, Jason Spezza, Jay Bouwmeester, and Alexander Frolov. You can also look for high-profile prospects like Pascal Lecalire, Ray Emery, Jason Bacashihua, Konstantin Koltsov and Igor Radulov. These Rookie Cards are printed using exciting micro-etched foil technology and are limited to 250 copies of each. And, each Rookie Card will be graded by Beckett Grading Services, complete with an attractive holder and sequentially-numbered label.

The Ultimate Memorabilia 3rd Edition will once again retail for $99 per pack. Each box will include five packs. The product will be released in June 12, 2003.