In the Game through 2001-02

This 1999-2000 edition of Be A Player will consist of two distinctive product releases. The first release in October will be a 300 card set named Be A Player-2000, the second release in January will be a 250 card autograph set named Be A Player Millennium Signature.

"The NHLPA is pleased to continue our relationship with In The Game, Inc. and Dr. Brian Price" said Ted Saskin, Senior Director, Business and Legal Affairs. "we were very pleased with the results of their efforts last year and are looking forward to more exciting plans for the upcoming season". Since In The Game, Inc.'s license was limited to the Be A Player Series, their concentrated efforts raised significant money for the Players Helping Players Fund, a charity that is close to the hearts of both the current and former NHLPA members."

"The participation of the players, the NHLPA and NHL was so extraordinary last year, I can't wait to begin the production of next season's products" Price said. "I learned a lot in my first year back in the trading card business and hope to use that knowledge to make the 1999-2000 Be A Player releases bigger and better than last year."

"The NHL is pleased again to be a part of this unique set of trading cards and in partnership with the NHLPA" said Steve Solomon, Senior Vice President and Chief Operating Officer. "These creative plans coupled with a limited series distribution will attract the young and the old, the new and the serious collectors. Add this to a charity tie-in and we feel we have a winning combination."

The Be A Player-2000 series will feature action photos of the game's greatest players along with two parallel "crash" numbered insert sets. Additional inserts will include game-used All-Star jerseys from the last five All-Star games in New York, Boston, San Jose, Vancouver and Tampa. Some of the players whose game worn jerseys will be included are Eric Lindros, Patrick Roy, Brett Hull, Pavel Bure, Jaromir Jagr, Sergei Fedorov, Steve Yzerman and many more. The In The Numbers insert set will feature pieces of the actual numbers from the All-Star game-used jerseys. The cards in this insert set will be limited to ten of each player. The Rookie-2000 insert set will contain a minimum of 24 rookies of the current season in their game jerseys. The list of rookies included in the set will be announced on October 7th.

There will be three channel specific insert sets as well. Retired players will autograph cards in the Original Six insert set. New York and Boston players in the U.S. hobby cases, Toronto and Montreal players in the Canadian hobby cases and Detroit and Chicago players in the Retail cases.

The Be A Player-2000 series will have 8 cards per pack, with 24 packs per box and 20 boxes per case. This limited production product is slated to be released late October.

The Be A Player Millennium Signature series will continue the Be A Player autograph card tradition that has been so popular with collectors in previous years. This 250 card set will feature an autograph or insert per pack. As was done last year, there will be a silver and gold base set with silver and gold autographs. Other insert sets will contain game-used jersey cards and game-used jersey and stick cards. Additional collectible insert sets will announced in the near future.

Each pack will include either an autograph card or a game used memorabilia card. There will be 5 cards per pack, four regular series cards and one insert card. Each card is a full foil front on 24 pt stock.

Production is limited and allocations are being issued to distributors along with a mailing to sportscard store owners.

For further information, contact David Wasserman, V.P. Sales and Marketing, In The Game, Inc. @ 1-416-513-0191.