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BE A PLAYER'S BETWEEN THE PIPES SET IS NOW SOLD OUT!

(Toronto; April 12, 2002): In the Game, Inc., the manufacturer of the Be A Player and Parkhurst brands of hockey trading cards is pleased to announce their recently released all-goaltender product, Between the Pipes, has sold out.

If you are an NHL goaltender, there isn't anything more satisfying than recording a shutout. If you are a collector, however, getting shut out isn't always a good thing. Yet those who didn't react quickly when Between the Pipes was released on March 5 may have to work extra-hard to locate the product in the secondary market. This set has been incredibly popular right from day one and sales have been brisk. Given the more limited print run of Between the Pipes, it is no surprise that supply is drying up.

"I guess you could say I feel vindicated," said Dr. Brian H. Price, President of In the Game. "There were a number of people who wondered aloud how wise it would be to issue a set of hockey cards without names like Lemieux, Yzerman, Sakic, Kovalchuk and Iginla. I know how many hard-core goalie collectors are out there, though, and they proved there is a viable market for this kind of product. Of couse we also did our very best to provide an outstanding lineup of memorabilia cards as well as The Mask cards. It's a creative and desirable product and I want to thank all the hobbyists who supported it with such enthusiasm from the beginning."

Between the Pipes is a 150-card set featuring nearly every active NHL goaltender. Subsets include Netcam cards, Enshrined (highlighting goalies in the Hall of Fame), and Vezina Winners. Between the Pipes also includes no fewer than 12 memorabilia insert sets, each adorned with a piece of game-used equipment. Greats of today and legends of the past are included in these inserts, names such as Patrick Roy, Dominik Hasek, Terry Sawchuk, Jacques Plante, Glenn Hall and Georges Vezina. The product also features the popular He Shoots, He Saves decoy card/redemption point program.

For more information on Between the Pipes including a complete checklist, visit the website at www.baptradingcards.com .

In the Game has been producing Be A Player hockey cards since the 1998-99 season. The company's product lineup for 2001-02 features six brands including Be A Player Memorabilia (released August 2001), Parkhurst (released December 2001), Between the Pipes (released March 2002), Signature Series, the Ultimate Memorabilia 2nd Edition as well as the Update Series.

For more information contact:
Baron Bedesky
Vice-President of Marketing and Communications
In the Game, Inc.
(416) 962-1991
baron@baptradingcards.com