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New Be A Player Signature Series Features A "Certified" Reason For Collectors To Get Excited

(Toronto; April 30, 2002): In the Game, Inc., the manufacturers of the Be A Player and Parkhurst brands of trading cards, has recently issued their 2001-02 Signature Series. A staple on the hockey card market since 1993-94, Signature Series is distinguished by the inclusion of one autographed card in every pack. Eight years later, that tradition continues. This time, however, there is an extra element. Defying popular hobby belief, In the Game has actually produced an insert card set that is neither autographed, nor does it incorporate a piece of game-used memorabilia! The set is called Certified.

Certified is a 60-card insert set that complements the 225-card base set in 2001-02 Signature Series. Certified puts the emphasis on the game's premier performers. None of the players in the Certified series are found in the base set, so it serves as a vital component to the Signature Series product. Each Certified card also includes player statistics and a biography similar to the card backs in the base set. Look for popular names like Dominik Hasek, Mario Lemieux, Joe Sakic, Pavel Bure and even Wayne Gretzky.

There are three variations of the Certified insert set, all of which can be considered scarce. The most plentiful is Pink in color and these have a stated production run of 100. The Purple version is twice as tough to find with a stated production run of 50. Then there is a special one-of-one Green edition.

"People who have been collecting the Signature Series for several years know about all the great autographed cards found in this brand," explains Dr. Brian H. Price, President of In the Game. "Collectors also know that Be A Player and Parkhurst products always have an impressive lineup of game-worn memorabilia insert cards too. That hasn't changed with the 2001-02 Signature Series but we also wanted to give the concept an extra twist, something that makes the product more collectible than ever before. That's what led to our Certified set. At this point, I'd call it the best-kept secret in the hockey card market."

In the Game, Inc. has produced the Be A Player brands of hockey trading cards since 1998-99. Their lineup of products for 2001-02 includes The Memorabilia Series (released August 2001), Parkhurst, The Signature Series, The Ultimate Memorabilia 2nd Edition, The Update Series, and Between the Pipes (the first-ever all-goalie issue).

For more information contact:
Baron Bedesky
Vice-President of Marketing and Communications
In the Game, Inc.
(416) 962-1991
baron@baptradingcards.com