IN THE GAME GIVES COLLECTORS 24 REASONS FOR GREAT CUSTOMER SERVICE

Effective immediately, collectors can return Be A Player and Parkhurst cards in need of customer service to In the Game in exchange for suitable replacements for a period of 24 months from the date of a product's release or until quantities last. This two-year customer-service window is is the longest in the industry.

In the Game already prides itself in providing superior customer service. Personal and friendly service combined with rapid response time has always been a benchmark for the company. When combined with an unsurpassed 24-month time frame, hobbyists can buy Be A Player and Parkhurst products with confidence.

"It's just not enough in this industry to issue an attractive series of products," says Dr. Brian H. Price, President of In the Game. "We cannot afford to overlook our commitment to supporting these products. It is our obligation to instill a sense of confidence among hobbyists. An impressive and efficient customer service program is an integral part of this commitment and we believe our program is superior to our competitors."

In the Game has produced Be A Player hockey cards since 1998-99. There are six different Be A Player products in the 2001-02 lineup including the Memorabilia Series (released August 2001), Parkhurst (released December 2001), Between the Pipes (released March 2001), Signature Series (released April 2002), the Ultimate Memorabilia 2nd Edition (released May 2202), and the Update Series (releasing on June 21).

For more information on all these products, visit the Be A Player website at www.baptradingcards.com.