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BE A PLAYER ADDS FABIO DEL RIO TO COMPLETE ITS ANNUAL ALL-STAR TEAM

(Toronto, ON; January 10, 2002)

In the Game, Inc., manufacturers of the Be A Player brands of hockey cards, has just announced its annual All-Star team. And the newest member of the squad is none other than Fabio Del Rio, most recently of Canadian Sports Collector (CSC).

A native of Ottawa, Ontario, Del Rio will spend his days at In the Game's Toronto office as the company's Vice-President of Product Development beginning January 14, 2002. Prior to his joining In the Game, he spent three seasons as editor and price guide editor at CSC, Canada's only national hobby publication.

By night, Del Rio will patrol the blueline for the Be A Player All Stars, a certified powerhouse in the HCML (Hockey Card Manufacturer's League). He has impressed with a nice blend of youth and composure and analysts agree his game has plenty of upside.

Other members on the club include Del Rio's defense partner, Tod Mack. Mack is a four-year veteran who has made his mark with his determination and an array of fancy moves.

Up front, three-year pro David Wasserman patrols right wing and plays an honest no-nonsense style in which he never sells himself short. Baron Bedesky is a native of Canada so that makes him a natural for left wing. An agitator who will provoke his opponents, he ensures the team is heard at all times. Centreman Brian Price is a slick playmaker and the team's elder statesman. His energy and creativity form the backbone of the franchise.

Rounding out the club in goal is Ken "Cool Papa" Whitmell. Utilizing razor-sharp reflexes, Whitmell is another four-year veteran who never fails to produce.

"I really believe we have what it takes to go the distance," said Price after a particularly grueling practice. "When I realized we had the opportunity to acquire a performer of Fabio's stature, I did not hesitate. He will be an excellent fit in the lineup and this surely puts us a step above the rest of the league."

In the Game, Inc. has produced the Be A Player brands of hockey trading cards since 1998-99. Their lineup of products for 2001-02 includes The Memorabilia Series (released August 2001), Parkhurst (released December 5, 2001), The Signature Series, The Ultimate Memorabilia 2nd Edition, The Update Series, and Between the Pipes (the first-ever all-goalie issue).

For more information contact:
Baron Bedesky
Vice-President of Marketing and Communications
In the Game, Inc.
(416) 962-1991
baron@baptradingcards.com