In The Game, Inc. announces a SECOND STRAIGHT SELL-OUT.

"This is incredible," said Dr. Brian H. Price, President, In The Game, Inc. "When we decided to do the Rookie and Traded Update Set, we had no idea of what the hobby's reaction would be since it has been a while since the last boxed set in hockey was produced. I want to thank our distributors and our direct dealers for their tremendous support. We are really going into the 2000-2001 season on a high note."

The Be A Player Memorabilia Rookie and Traded Update Set will complete collectors' Be A Player Memorabilia sets and will also introduce the next generation of the Be A Player memorabilia cards which will be inserted randomly into the Rookie and Trade Update Sets. Each boxed set will include the 100-card set plus either four parallel cards (silver 1/1000 or gold 1/100) or one memorabilia card. The memorabilia cards feature All-Star Teammate Game-Used Jersey cards (two pieces of game-used All-Star jerseys of All-Star teammates), Teammates Game-Used Jersey cards (two pieces of game-used jerseys of NHL teammates) and Double All-Star Game-Used Jersey cards (two pieces of game-used All-Star jerseys of an individual player). These cards feature the next generation of the Be A Player memorabilia card construction.

The product is scheduled to be released April 21st.