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2003-04 In The Game-Action Boasts Both Quality and Quantity!(Toronto, ON; August 25, 2003): In The Game, Inc., the manufacturer of Be A Player and Parkhurst brands of hockey cards, is preparing for the release of its first set of the 2003-04 hockey-card season. It's hard to believe but a brand new NHL season and a brand new hockey-card season is just around the corner. And there's no better way to start the year than with the brand new In The Game-Action set!In The Game-Action combines both quality and quantity. The product lives up to its name and delivers all the action the world's greatest game can produce. It is distinguished by the most dramatic action photography ever featured in any of our sets. When it comes to capturing the essence of hockey, this product does it. In The Game-Action also features a massive 600-card base set incorporating 20 players from each of the 30 NHL clubs - the largest single-series hockey release ever! It projects as a terrific product for team-set builders. And, the card backs feature a wide array of biographical information. Furthermore, each card is numbered two ways - out of 600 within the entire set, and out of 20 within each team set. At In The Game, we have earned a reputation for creating the most desirable game-used memorabilia cards in the business. In The Game-Action offers one of these gems in every 15 packs Ð our best insert ratio ever! There will be a total of 240 different game-used memorabilia cards in total including exclusive signed Mario Lemieux cards. No other trading card manufacturer can offer autographed Lemieux cards in 2003-04. Another highlight is the Quad Teammates game-used memorabilia inserts. This 20-card set presents four of the most collectible players from one team along with pieces of their game-worn jerseys, all on one card. There will also be 90 different Ruby Jersey cards, 30 different Sapphire Jersey cards, 30 different Emerald Jersey cards, 30 different Bronze Jersey cards, and 20 different Silver Jersey cards. Each color variation consists of a unique player checklist and each color variation is produced in different quantities. These are NOT parallels. Best of all is a special 20-card Gold Jersey set. The checklist is identical to the Silver Jersey cards but the photography for each is unique. And... the Gold Jersey cards are one-of-ones! Those who just can't get enough of rookies will enjoy the Rookie Redemption Card program. There will be 16 different cards in all representing 16 of the hottest NHL freshmen in the 2003-04 season. These will have a production run limited to the number of redemption cards received but will not exceed 750. The redeemed cards will actually further expand the size of the base set since they will be numbered from 601-616. The player checklist for this subset will be announced in November. In The Game-Action also offers a variety of non-memorabilia insert sets including Highlight Reel, Trophy Winners, Home Boys, Center of Attention, First-Time All-Stars, Oh Canada and League Leaders. These insert sets revert to traditional collecting themes and add even more value to this product. Collectors will find approximately four of these insert cards in every box. "In The Game-Action has been tailored for the collector," explains company President Dr. Brian H. Price. "We've listened to their suggestions and they are reflected in this product. It was clear our customers wanted a larger base set, more insert cards and more than one memorabilia card per box on average. They also wanted a break on the price and we have managed to do all of that with In The Game-Action. "To do all that, though, we had to deviate from one of our policies. Over the past two years, all of our game-used memorabilia cards featured production totals of 100 or less. Some of the memorabilia cards in In The Game-Action will be produced in larger quantities. However, the tradeoff will be worth it." Each pack of In The Game-Action will contain eight cards. Packs that include a game-used memorabilia card will hold five cards plus the memorabilia card. There will be 24 packs in a box. The release date is September 17.
KEY POINTS FOR 2003-04 IN THE GAME ACTION
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