In The Game Trading Cards   >   News   >   In the Game News
 
 
 

Read All About It! In The Game Teams with the Toronto Star For New Hockey Card Promotion

(Toronto, ON; October 8, 2003): In The Game, Inc., the manufacturer of Be A Player and Parkhurst brands of hockey cards, has teamed with Canada's biggest newspaper, the Toronto Star, to create an exciting program for hockey fans and card collectors beginning next month.

The In The Game-Toronto Star set consists of 100 base cards featuring the NHL's hottest stars. In addition, there is a special 30-card foil insert set devoted to the biggest fan favorites in the league.

Beginning Monday October 27, hockey fans can purchase packs of hockey cards consisting of four random cards from the 100-card base set plus the special foil insert card for that day at selected retailers. On the first day, that card will feature none other than "Le Magnifique", Mario Lemieux.

The cost of each pack is $3.49 (Canadian funds) plus taxes. However, you will also find a coupon in each daily issue of the Toronto Star offering one dollar off on a pack of cards. Each coupon is specific to the day's special pack.

The special foil insert card will continue to change each day of the promotion through November 25. A complete checklist of all 100 base cards and 30 foil insert cards has been added below.

Each base card utilizes an exciting action photo on the card front complemented by a smaller photo, personal statistics, on-ice stats from the 2002-03 season as well as career totals, and a biography.

Each foil insert card presents a striking image of an NHL superstar on the front together with a smaller photo and player biography on the reverse.

"We're extremely pleased to team up with the Toronto Star for this project," says In The Game President Dr. Brian Price. "It provides tremendous exposure, not only for our cards, but for the hobby in general. We're always anxious to find new ways to promote card collecting to the public and what better way than through one of the most prominent daily newspapers in North America. I am also extremely pleased to see hockey trading cards back where they belong, in the corner convenience store. That's where I bought mine many years ago."

In The Game, Inc. has produced Be A Player and Parkhurst brands of hockey trading cards since 1998-99.

Founded in 1892, the Toronto Star is Canada's largest daily newspaper, reaching more than 2.1 million readers weekly. The Star is a wholly owned subsidiary of Torstar Corporation.


Base Set Checklist
1J-S GiguèreMighty Ducks® of Anaheim
2Petr SykoraMighty Ducks® of Anaheim
3Stanislav ChistovMighty Ducks® of Anaheim
4Dany HeatleyAtlanta Thrashers®
5Ilya KovalchukAtlanta Thrashers®
6Glen MurrayBoston Bruins®
7Joe ThorntonBoston Bruins®
8Sergei SamsonovBoston Bruins®
9Martin BironBuffalo Sabres®
10Miroslav SatanBuffalo Sabres®
11Ryan MillerBuffalo Sabres®
12Rod Brind'AmourCarolina Hurricanes®
13Jeff O'NeillCarolina Hurricanes®
14Ron FrancisCarolina Hurricanes®
15Rick NashColumbus Blue Jackets®
16Rostislav KleslaColumbus Blue Jackets®
17Jarome IginlaCalgary Flames®
18Éric DazéChicago Blackhawks®
19Jocelyn ThibaultChicago Blackhawks®
20Alex TanguayColorado Avalanche®
21Joe SakicColorado Avalanche®
22Milan HejdukColorado Avalanche®
23Patrick RoyColorado Avalanche®
24Peter ForsbergColorado Avalanche®
25Rob BlakeColorado Avalanche®
26Bill GuerinDallas Stars™
27Marty TurcoDallas Stars™
28Mike ModanoDallas Stars™
29Brendan ShanahanDetroit Red Wings®
30Brett HullDetroit Red Wings®
31Chris CheliosDetroit Red Wings®
32Dominik HasekDetroit Red Wings®
33Henrik ZetterbergDetroit Red Wings®
34Nicklas LidstromDetroit Red Wings®
35Pavel DatsyukDetroit Red Wings®
36Steve YzermanDetroit Red Wings®
37Mike ComrieEdmonton Oilers®
38Ryan SmythEdmonton Oilers®
39Jay BouwmeesterFlorida Panthers®
40Kristian HuseliusFlorida Panthers®
41Roberto LuongoFlorida Panthers®
42Olli JokinenFlorida Panthers®
43Alexander FrolovLos Angeles Kings®
44Jason AllisonLos Angeles Kings®
45Zigmund PalffyLos Angeles Kings®
46Marian GaborikMinnesota Wild®
47Manny FernandezMinnesota Wild®
48José ThéodoreMontréal Canadiens®
49Saku KoivuMontréal Canadiens®
50Jeff FriesenNew Jersey Devils®
51Martin BrodeurNew Jersey Devils®
52Patrik EliasNew Jersey Devils®
53Scott NiedermayerNew Jersey Devils®
54Scott StevensNew Jersey Devils®
55Jamie LangenbrunnerNew Jersey Devils®
56Alexei YashinNew York Islanders®
57Rick DiPietroNew York Islanders®
58Alex KovalevNew York Rangers®
59Anson CarterNew York Rangers®
60Eric LindrosNew York Rangers®
61Mark MessierNew York Rangers®
62Mike DunhamNew York Rangers®
63Pavel BureNew York Rangers®
64Daniel AlfredssonOttawa Senators®
65Jason SpezzaOttawa Senators®
66Marian HossaOttawa Senators®
67Martin HavlatOttawa Senators®
68Patrick LalimeOttawa Senators®
69Jeremy RoenickPhiladelphia Flyers®
70John LeClairPhiladelphia Flyers®
71Simon GagnéPhiladelphia Flyers®
72Tony AmontePhiladelphia Flyers®
73Sean BurkePhoenix Coyotes®
74Mario LemieuxPittsburgh Penguins®
75Evgeni NabokovSan Jose Sharks®
76Pavol DemitraSt. Louis Blues®
77Al MacInnisSt. Louis Blues®
78Barett JackmanSt. Louis Blues®
79Chris ProngerSt. Louis Blues®
80Doug WeightSt. Louis Blues®
81Keith TkachukSt. Louis Blues®
82Brad RichardsTampa Bay Lightning®
83Nikolai KhabibulinTampa Bay Lightning®
84Vincent LecavalierTampa Bay Lightning®
85Martin St-LouisTampa Bay Lightning®
86Owen NolanToronto Maple Leafs®
87Alexander MogilnyToronto Maple Leafs®
88Carlo ColaiacovoToronto Maple Leafs®
89Nikolai AntropovToronto Maple Leafs®
90Ed Belfour Toronto Maple Leafs®
91Gary RobertsToronto Maple Leafs®
92Mats SundinToronto Maple Leafs®
93Tie DomiToronto Maple Leafs®
94Tomas KaberleToronto Maple Leafs®
95Ed JovanovskiVancouver Canucks®
96Markus NaslundVancouver Canucks®
97Todd BertuzziVancouver Canucks®
98Jaromir JagrWashington Capitals®
99Olaf KolzigWashington Capitals®
100Peter BondraWashington Capitals®


Foil Insert Checklist
The order of the release dates will be determined by the Toronto Star
1Mario LemieuxPittsburgh Penguins®
2Steve YzermanDetroit Red Wings®
3Peter ForsbergColorado Avalanche®
4Marian GaborikMinnesota Wild®
5Dominik HasekDetroit Red Wings®
6Joe ThorntonBoston Bruins®
7Henrik ZetterbergDetroit Red Wings®
8Mike ModanoDallas Stars™
9Ed BelfourToronto Maple Leafs®
10Marian HossaOttawa Senators®
11Owen NolanToronto Maple Leafs®
12Pavel BureNew York Rangers®
13José ThéodoreMontréal Canadiens®
14Mike ComrieEdmonton Oilers®
15Tie DomiToronto Maple Leafs®
16Roberto LuongoFlorida Panthers®
17Saku KoivuMontréal Canadiens®
18Jarome IginlaCalgary Flames®
19Brett HullDetroit Red Wings®
20Markus NaslundVancouver Canucks®
21Jaromir JagrWashington Capitals®
22Jason SpezzaOttawa Senators®
23Rick NashColumbus Blue Jackets®
24J-S GiguèreMighty Ducks® of Anaheim
25Mats SundinToronto Maple Leafs®
26Ilya KovalchukAtlanta Thrashers®
27Dany HeatleyAtlanta Thrashers®
28Joe SakicColorado Avalanche®
29Martin BrodeurNew Jersey Devils®
30Patrick RoyColorado Avalanche®