In The Game presents the Ultimate collecting experience- Ultimate Memorabilia 3rd Edition!

Both Ultimate Memorabilia and Ultimate Memorabilia 2nd Edition rocked hockey-card collector's worlds over the previous two years. In 2000-01, the Ultimate Memorabilia set presented the game's greatest stars from both past and present in a series of stunning game-used memorabilia cards. The maximum print run for any one card was 90, and every card was slabbed in a special Be A Player holder. Every holder also included a label that was sequentially numbered. Each pack held one card and had an SRP of $99 (U.S. funds). A total of 25,000 packs were produced. The result was a brisk sell-out!

In 2001-02, we presented Ultimate Memorabilia 2nd Edition. Again, the brand consisted of 25,000 game-used memorabilia cards. Not wanting to rest on our laurels, every card was graded and slabbed by Beckett Grading Services. In addition, the maximum production total for any one card was reduced to 50. Each holder included a sequentially-numbered label. Ultimate Memorabilia 2nd Edition consisted of a larger variety of subsets and included dynamic concepts such as "Made to Order" and "Autographed 500-Goal Scorers".

Never content with the status quo, In the Game has enhanced the Ultimate Memorabilia 3rd Edition with yet another twist. This time, collectors are finding TWO cards in every pack! One is the traditional game-used memorabilia card and the other one is a professionally graded Rookie Card.

As in previous years, there will be a total of 25,000 game-used memorabilia cards produced. They will break down into a greater variety of subsets than ever, close to 50 subsets in all! Many popular subset themes have returned including Dynasty, Active Eight, Journey Jersey, Ultimate Captains, Nameplates, and Made to Order. These are complemented by a number of new subsets such as Number Ones, Numerology, Conn Smythe Winners, Lifetime Achievers, and Seams Unbelievable, to mention but a few.

"Even though this is our third version of this product, I can still state with confidence that no one else has come close to matching what we offer in Ultimate Memorabilia," said In The Game President Dr. Brian H. Price. "All of these cards have a 'wow' factor to them. We use the best players, the best ideas and concepts, and the highest-caliber memorabilia. Put it all together and it makes a big impression on hobbyists. It also represents value for both the collector and the dealer."

Imagine the thrill of receiving your very own Made To Order card, the concept that was so successful last year! It's not every day you have a special "one-of-one" memorabilia card created just for you! Best of all, you get to pick the player that appears on the card from a list of choices we provide online.

Fans of signed cards will appreciate the Ultimate Autographs and Ultimate Rookie Autographs cards. There are also Gold one-of-one parallel versions of several of the subsets including Global Dominators and Stanley Cup Duels.

The quality of the cards in Ultimate Memorabilia 3rd Edition is better than ever. The themes of each subset are clever and well-defined. The card designs are striking and dynamic. The craftsmanship involved is second-to-none. Any one of these cards has the potential of instantly becoming the centerpiece of someone's collection.

"There are no holds barred when we develop Ultimate Memorabilia each year," says Price. "We let our imaginations run wild and try to make our own collecting dreams come true. How else could we come up with concepts such as 'Paper Cuts', 'Made to Order', or 'Great Moments in Hockey History'? Aren't innovations like adding a graded rookie card, special one-of-one versions of a number of the subsets, and keeping the production of all the memorabilia cards to 50 or less something that hobbyists couldn't even imagine a few years ago?"

These game-used memorabilia cards are not graded, but each is slabbed in a special Beckett holder, complete with a sequentially-numbered label. The maximum production total for any single memorabilia card will not exceed 50. As usual, an outstanding selection of both current stars and retired greats will be featured. You'll find everyone from Mario Lemieux, Patrick Roy, and Steve Yzerman to Maurice Richard, Terry Sawchuk, and Bobby Hull.

Now for the Rookie Cards! In the Game has assembled the finest group of 100 rookies possible in Ultimate Memorabilia 3rd Edition. Look for household names like Henrik Zetterberg, Rick Nash, Jason Spezza, Jay Bouwmeester, and Alexander Frolov. You can also look for high-profile prospects like Pascal Lecalire, Ray Emery, Jason Bacashihua, Konstantin Koltsov and Igor Radulov. These Rookie Cards are printed using exciting micro-etched foil technology and are limited to 250 copies of each. And, each Rookie Card will be graded by Beckett Grading Services, complete with an attractive holder and sequentially-numbered label.

"The best thing about Ultimate Memorabilia 3rd Edition is we've maintained our high standards, and we've maintained our price point despite adding all this value," says Price. "I'm not sure how we're going to top this again next year but we've done it three times so I'm sure we'll all be up for the fourth."

The Ultimate Memorabilia 3rd Edition will once again retail for $99 (U.S. funds) per pack. Each box includes five packs.

In The Game, Inc. has produced the Be A Player and Parkhurst brands of hockey trading cards since 1998-99. The company released nine hockey card products in 2002-03. In addition to the Ultimate Memorabilia 3rd Edition, the lineup includes First Edition (released August 21); the Memorabilia Series (released November 21), All-Star Edition (released on January 17), Between the Pipes (released February 17), Parkhurst (released February 27), In the Game-Used (released March 27), Parkhurst Retro (released April 22), and Signature Series (released May 15).

The following is a complete list of all the cards available in the Ultimate Memorabilia 3rd Edition:

Rookie Base Cards
100 cards, Sequentially numbered to 250 Professionally graded by Beckett Grading Services. All cards are 2002-03 rookie cards. Includes all the top names like Henrik Zetterberg, Rick Nash, Jay Bouwmeester, Jason Spezza, Igor Radulov and Russian legend Valeri Kharlamov.

500 Goal Jersey Cards
3 cards. Sequentially numbered to 30. Focus on three new 500-goal scorers from 2002-03. Includes Joe Sakic, Joe Nieuwendyk and Jaromir Jagr.

500 Goal Stick and Jersey Cards
3 cards. Sequentially numbered to 30. Focus on three new 500-goal scorers from 2002-03. Includes Joe Sakic, Joe Nieuwendyk and Jaromir Jagr.

500 Goal Emblem Cards
3 cards. Sequentially numbered to 10. Focus on three new 500-goal scorers from 2002-03. Includes Joe Sakic, Joe Nieuwendyk and Jaromir Jagr.

Active 8
8 cards. Sequentially numbered to 30. Focus on three career leaders in eight statistical categories Includes Lemieux/Forsberg/Oates and Roy/Belfour/Brodeur.

All-Star MVP
22 cards. Sequentially numbered to 40. Focus on the MVPs of NHL All-Star Games. Includes Jean Beliveau, Bobby Hull and Dany Heatley.

BAP Legend
10 cards. Sequentially numbered from 5-15. Focus on one of the NHL's all-time greats. Featuring Maurice Richard.

Blades of Steel
10 cards. Numbered to 10. Features cards with pieces of game-used skate. Includes Georges Vezina, Aurel Joliat and Mario Lemieux.

Calder Candidates
20 cards. Numbered to 40. Focus on the top rookies from 2002-03. Includes Henrik Zetterberg, Jason Spezza, and Rick Nash.

Complete Package
10 cards. Numbered to 10. Featuring four pieces of game-used memorabilia per player on one card. Includes Maurice Richard, Terry Sawchuk, and Mario Lemieux.

Conn Smythe Trophy Winners
30 cards. Numbered to 30. Focus on post-season MVPs. Includes Jean Beliveau, Steve Yzerman, and Mario Lemieux.

Cornerstones
8 cards. Numbered to 20. Focus on four franchise players from one team per card. Includes Clancy/Kennedy/McDonald/Sundin and Potvin/Trottier/Bossy/Yashin

Current Hat Tricks
20 cards. Numbered to 30. Features three pieces of game-used memorabilia per player. Includes Joe Sakic, Brett Hull and Sergei Fedorov.

Dynamic Duos
10 cards. Numbered to 30. Focus on pairings of players with similar traits. Includes Jagr/Gaborik and Yzerman/Heatley

Dynasty Jersey
20 cards. Numbered to 50. Focus on the 2002 Cup champion Red Wings. Includes Steve Yzerman, Pavel Datsyuk and Nicklas Lidstrom.

Dynasty Emblem
20 cards. Numbered to 10. Focus on the 2002 Cup champion Red Wings. Includes Steve Yzerman, Brendan Shanahan, and Brett Hull.

Dynasty Numbers
20 cards. Numbered to 10. Focus on the 2002 Cup champion Red Wings. Includes Sergei Fedorov, Nicklas Lidstrom and Steve Yzerman

Emblem
30 cards. Numbered to 10. Special one-of-one Gold versions available. Features cards with pieces of jersey emblems. Includes Martin Brodeur, Patrick Roy and Marian Gaborik

Emblem Attic
18 cards. Numbered to 5. Features cards with pieces of jersey emblems from retired players. Includes Jacques Plante, Phil Esposito and Tony Esposito.

Final Showdown
40 cards. Numbered to 40. Focus on opponents from previous Stanley Cup finals. Includes Richard/Horton, Sakic/Brodeur, and Lemieux/Modano.

First Overall
15 cards. Sequentially numbered to 20. Special one-of-one Gold versions available. Focus on first overall draft choices. Includes Ilya Kovalcuk, Maian Gborik, and Mario Lemieux.

Game-Used Jersey
40 cards. Numbered to 50. Special one-of-one Gold versions available. Focus on the most collectible players. Includes Milan Hejduk, Marian Hossa, and Valeri Kharlamov.

Game-Used Stick and Jersey
30 cards. Numbered to 50. Special one-of-one Gold versions available. Featuring a piece of stick and jersey from the same player. Includes Paul Kariya, Joe Thornton and Rick Nash.

Global Dominators
10 cards. Numbered to 30. Special one-of-one Gold versions available. Focus on players who excel in International competition. Includes Mario Lemieux, Steve Yzerman and Peter Forsberg.

Gloves are Off
20 cards. Numbered to 30. Featuring pieces of a player's game-worn glove. Includes Aurel Joliat, Eddie Shore and Jarome Iginla.

Great Moments in Hockey
20 cards. Numbered to 30. Featuring the game's most historical moments. Includes George Hainsworth, Darryl Sittler, and Mario Lemieux.

In The Numbers
30 cards. Numbered to 10. Featuring pieces of a player's jersey number. Includes Pavel Bure, Mark Messier, and Brett Hull.

Journey Emblem
10 cards. Numbered to 10. Special one-of-one Gold versions also available Featuring emblem pieces from various team jerseys from one player. Includes Patrick Roy, Ed Belfour and Eric Lindros

Journey Jersey
10 cards. Numbered to 50. Special one-of-one Gold versions also available Featuring jersey pieces from various team jerseys from one player. Includes Jaromir Jagr, Adam Oates, Alex Mogilny.

Lifetime Achievers
20 cards. Numbered to 40. Focus on players who have reached major milestones. Includes Curtis Joseph, Mark Messier and Ron Francis.

Made to Order
10 single, 10 double, and 10 triple memorabilia cards. Each card is unique and each is a one-of-one. Collectors choose the player they want from an online list.

Magnificent Inserts
10 cards. Numbered from 10 to 30. Autographed versions available and are sequentially numbered from five to 15. Featuring Mario Lemieux.

Magnificent Ones
10 cards. Numbered to 30. Autographed versions available and are sequentially numbered 10. Features Mario Lemieux with players who have been teammates. Includes Lemieux/Roy, Lemieux/Yzerman and Lemieux/Brodeur.

Nameplates
20 cards. Numbered to 40. Special one-of-one Gold versions also available. Features a piece of the nameplate from a game-worn jersey. Includes Nicklas Lidstrom, Ilya Kovalchuk, and Jason Spezza.

NHL Scoring Leaders
35 cards. Numbered to 40. Focus on point leaders from previous seasons. Includes Mario Lemieux, Phil Esposito and Bernie Geoffrion.

Number Ones
10 cards. Numbered to 10. Focus on top players who wear uniform number one. Includes Terry Sawchuk, Jacques Plante, and Roberto Luongo.

Numerology
30 cards. Numbered to 40. Focus on player pairings who wear the same uniform number. Includes Beliveau/Lecavalier, Richard/Kariya, and Kharlamov/Kovalchuk.

Paper Cuts
36 cards. Sequentially numbered to one. Focus on autographs from deceased hockey legends. Stars include Terry Sawchuk, Tim Horton, and Bill Barilko.

Playoff Scorers
20 cards. Numbered to 30. Special one-of-one Gold versions also available. Focus on various post-season scoring leaders. Includes Peter Forsberg, Steve Yzerman, and Mario Lemieux.

Retro Teammates
10 cards. Numbered to 30. Focus on memorable teammate trios. Includes Hull/Mikita/Hall and Schultz/Clarke/Parent.

Retroactive Trophy Winners
20 cards. Numbered to 10-40. Focus on pairing a current star with a retired great who has won the same trophy. Includes Lemieux/Morenz, Roy/Sawchuk, and Messier/Hextall.

Seams Unbelievable
8 cards. Numbered to 10. Focus on players who have achieved unbelievable feats together with a jersey piece that includes an actual seam. Includes Bill Durnan, George Hainsworth, and Mario Lemieux.

Stanley Cup Duels
20 cards. Numbered to 40. Special one-of-one Gold versions also available. Focus on goalie pairings who have faced each other in the Stanley Cup final. Includes Brodeur/Roy, Smith/Fuhr, and Hainsworth/Thompson.

Storied Franchise
25 cards. Numbered to 10-20. Focusing on Montreal Canadiens greats. Featuring Georges Vezina, Patrick Roy and Howie Morenz.

Ultimate Autographs
12 cards. Sequentially numbered to 30. Special one-of-one Gold versions also available. Stars include Mario Lemieux, Peter Forsberg, and Dany Heatley.

Ultimate Rookie Autographs
15 cards. Sequentially numbered to 30. Special one-of-one Gold versions also available. Stars include Rick Nash, Henrik Zetterberg, and Jay Bouwmeester.

Ultimate Calder Winner
1 redemption card. Sequentially numbered to 10. Card features Barret Jackman.

Ultimate MVP Winner
1 redemption card. Sequentially numbered to 10. Card features Peter Forsberg.

Ultimate Vezina Winner
1 redemption card. Sequentially numbered to 10. Card features Martin Brodeur.

Ultimate Captains
Focus on prominent team captains using a piece of the actual "C" from their game-worn jersey. 8 cards. Numbered to 5.

Vintage Hat Tricks
6 cards. Numbered to 10. Featuring three different pieces of game-worn memorabilia per retired great. Featuring Aurel Joliat, Eddie Shore, and Tim Horton.

Vintage Jersey
40 cards. Numbered to 40. Special one-of-one Gold versions also available. Featuring Doug Harvey, Marcel Dionne, and Vladislav Tretiak.