In The Game Establishes Licensing Agreement With NHL For 2004-05

In The Game has a history of featuring a wide array of retired NHL stars in most of their products since the company's inception in 1998-99. Virtually every significant NHL player has made an appearance in one or more of their sets over the past five years including Bobby Orr, Maurice Richard, Bobby Hull, Guy Lafleur, Raymond Bourque, Phil Esposito, Doug Harvey, Howie Morenz, Terry Sawchuk, Jacques Plante, Gordie Howe and Wayne Gretzky.

"I have always taken great pride in paying tribute to all the NHL greats in our sets," explained company President Dr. Brian H. Price. "We have a terrific working relationship with so many former NHL players. We've invested a great deal of time and effort in carving out this important niche within hobby circles. I felt it was imperative that we continue to offer such products to collectors. I am grateful that we have a solid relationship with so many retired players."

In The Game will continue many of the collecting traditions that have made such a strong impression with hobbyists over the past several years. There will be a continued emphasis on producing high-quality game-used memorabilia cards while keeping production totals low. Autograph cards will also remain a major component in each brand.

Details on upcoming releases will be announced in the near future. Among other concepts, plans call for the release of Ultimate Memorabilia 5th Edition.

In The Game, Inc. has produced Be A Player, In The Game and Parkhurst brands of hockey trading cards since 1998-99. The company issued six different hockey card products in 2003-04 including In The Game-Action, Memorabilia Series, Original Six, In The Game-Used Signature Series, Parkhurst Rookie, and Be A Player Ultimate Memorabilia 4th Edition.

In The Game also launched its VIP Program in 2003-04, an initiative comprised of two additional product lines - VIP Series One and VIP Rookie Debut.