5/22/07: A Winning Formula - Ultimate By The Numbers

Over the past few years, to deliver to collectors the best we have available, the Ultimate Memorabilia has gone through an evolution in regard to what is offered in each pack.

Beginning with the 5th Edition, packs of Ultimate contained one Base card, one Autograph card and one Game-Used Memorabilia card. The formula has given collectors even greater value in each pack and the assortment of cards becomes more exciting as each year passes.

The Ultimate Memorabilia 7th Edition is limited to 15,000 packs and here are some interesting facts about each type of card you'll find:

Ultimate Base Cards

- there are 150 cards in the Ultimate Base Set. Each card features artwork from renowned Sports Artist Paul Madden and is limited to 90 copies per card.

- there is an Artist's Proof variation for each card and they are limited to 10 copies each. Mr. Madden signed each of these cards on the back.

Ultimate Autograph Cards

- there are over 400 different Autograph cards in the Ultimate Memorabilia 7th Edition and they are limited to no more than 50 copies each for the Silver version and to no more than 10 copies each for the Gold version.

- among the collections you'll find in Ultimate this season are Ultimate Autograph, Double Auto Double Memorabilia, R.O.Y. Autograph, Triple Autograph, Auto Trifecta and many more.

- a wide variety of players has signed for In The Game this season and the roster includes legends such as Jean Beliveau, Mario Lemieux and Patrick Roy along with many of today's stars and tomorrow's hottest prospects.

- each Autograph card features an embedded label unless the card is a Cut Signature.

- In The Game is maintaining its status as the industry leader when it comes to vintage cut signatures and you'll find many of the game's immortals in collections such as Paper Cuts, Amazing Amerks, Lumbergraphs and many more! These cards are one-of-a-kind and each one is an incredible addition to your personal collection.

Ultimate Game-Used Memorabilia Cards

- there are over 700 different Game-Used Memorabilia cards in the Ultimate Memorabilia 7th Edition and they are limited to no more than 25 copies each for the Silver version and each of the Gold version of these cards is a one-of-one!

- you'll find an amazing assortment of sets to collect including Game-Used Emblem, Double Memorabilia, Decades, Retro Teammates, Stick Rack and many more.

- the assortment of talent featured on these pieces of game-used equipment reads like a Who's Who of hockey's illustrious history. There are some remarkable pieces of hockey history that you can own and the names include icons such as Howie Morenz, Bobby Hull, Martin Brodeur and dozens of others!

Checklists of the cards in the Ultimate Memorabilia 7th Edition are being added to In The Game website this week.

Solicitations for the Ultimate Memorabilia 7th Edition are now being made and savvy collectors, dealers and distributors know that now is the time to get in on the ground floor for this exciting release.

Slated to hit the streets on May 31, 2007, there will be a total of 15,000 packs produced. Each box contains five packs and there is one Base card, one Autograph card and one Game-Used Memorabilia card in each pack.

Don't delay in placing your order as this product is allocated. For more information, please contact David Wasserman at david@itgtradingcards.com.

In The Game Signs Alexei Cherepanov

In The Game has earned a solid reputation with collectors for bringing them cards of the game's brightest prospects even before they make their professional debuts. Names such as Alexander Ovechkin, Evgeni Malkin, John Tavares and many others have appeared in our products and we are pleased to announce the addition of Russian prospect Alexei Cherepanov to our lineup.

Cherepanov is slated by many hockey observers to be a high selection in the 2007 NHL Entry Draft. He was impressive in Russia this season with Omsk Avangard and also represented his country at the international level.

Collectors will get their first opportunity to obtain his cards in the Ultimate Memorabilia 7th Edition and he will appear in such sets as Future Star Auto, Future Star Auto & Patch and Going For Gold.

Vintage Memorabilia Additions To Ultimate

In The Game goes to great lengths to obtain pieces of vintage game-used gear for our trading card releases and there are some interesting new additions to our lineup in 2006-07.

We gave collectors a small tease of our recently-acquired Milt Schmidt Boston Bruins jersey in Heroes and Prospects and there will be plenty of opportunities to get a piece of this vintage wool sweater in packs of Ultimate.

In addition to this, look for pieces of a Frank Mahovlich Toronto Maple Leafs jersey and a Lanny McDonald Colorado Rockies jersey. This actually marks the first time that a Rockies jersey will be used in a trading card.

Today's Hottest Stars a Big Part of Ultimate

In The Game strives to deliver autographs and game-used memorabilia from some of today's greatest stars in Ultimate Memorabilia.

The 2006-07 season has truly demonstrated this as we have gone to an all-new level by signing players that have strong collector bases. Some of the names that you will find in the Ultimate Memorabilia 7th Edition include Joe Sakic, Vincent Lecavalier, Martin Brodeur, Roberto Luongo, Mike Modano, Nicklas Lidstrom, Jaromir Jagr, Dominik Hasek, Ilya Kovalchuk, Dion Phaneuf, Dany Heatley, Ray Emery, Alexander Ovechkin, Eric Staal, Kari Lehtonen, Henrik Lundqvist and many more!

Remember, there is only one Ultimate: Ultimate Memorabilia