2001

Tri-Star Collectors Show, Royal Plaza Trade Center, Marlborough, Massachusetts, Dec. 14-16, 2001

Be A Player Trading Cards redeemed special sequentially-numbered, foil-stamped cards randomly to collectors who opened designated Be A Player products at the In the Game booth during the event. These cards were from the 300-card base set found in the 2001-02 Be A Player Parkhurst Series.

Every card featured a unique silver-foil stamp commemorating the Tri-Star show and each of the cards was sequentially numbered out of a mere 10. All 300 cards were available in an Emerald version while the first 100 cards in the set were also available in Silver and Gold versions. A total of 5,000 cards were redeemed during the three days of the event.

Collectors randomly received one card for every pack of 2001-2002 Parkhurst Series, 2001-02 Memorabilia Series or 1999-2000 and 2000-2001 Signature Series opened. They were given one redemption card for every two packs of 1999-2000 and 2000-2001 Memorabilia Series opened at the booth. A total of four cards were redeemed for each sealed box of 2000-2001 Memorabilia Rookie and Traded Update cracked at the booth and eight cards were given for each pack of 2000-2001 Ultimate Memorabilia opened.

"This is the first time we are directly participating in a Tri-Star show and it marks the first time we offer our redemption card program in the New England area," said Dr. Brian H. Price, President of In the Game, Inc. "I know the area is a tremendous hockey market and I'm confident collectors there will be impressed with these redemption cards. We're looking forward to their feedback, and at the same time we're excited about establishing a relationship with the folks at Tri-Star."

The 24th Annual Chicago Sun Times Sports Collectibles Convention, Rosemont O'Hara Exhibition Center, Chicago, November 16-18th, 2001

Our redemption card program will be similar to the Toronto show. Every card from the 300-card 2001-02 Memorabilia Series base set will be foil stamped to commemorate the event and every card will be sequentially numbered to 10. Once again, there will be a different colour of card for each day of the show. Friday's colour is Ruby, Saturday's is Sapphire, and Sunday's is Emerald. For more information on the show, call (708) 663-1975.

Fall Expo, International Centre, Toronto, Ontario November 9-11, 2001

Be A Player will be redeeming special sequentially-numbered, foil stamped cards to collectors who open designated Be A Player products at the In The Game booth during the show. The cards are from the 300-card base set found in the 2001-2002 Memorabilia Series. Each card is numbered out of ten and features the Fall Expo logo.
Mr. Hockey®, now the new Parkhurst Team Captain, will unveil the new Parkhurst series at the In The Game/Be A Player booth*. Timing to be announced.
If you would like to send a question for Gordie to answer, please send it to info@itgtradingcards.com. Gordie will take questions from the audience or by e-mail. Loads of other great events to be planned over the entire show.

*Gordie Howe® and Mr. Hockey® are registered trademarks of Power Play International, Inc. Visit Mr. Hockey at www.mrhockey.com.

The Big One, Vancouver, British Columbia October 26-28, 2001

Be A Player travels to British Columbia for the first time this year. Be A Player will feature a preview of our new Parkhurst Series and a single color Redemption Program over the three days. Only one 300 card 2001-02 Memorabilia Series will be numbered out of 10. First come first serve.

SportsFest 2001 Chicago, IL from August 2-5.

Be A Player redeemed special sequentially-numbered, foil-stamped cards to collectors who open designated Be A Player products at the In the Game booth during the show. The cards were from the 300-card base set found in the 2000-01 Be A Player Signature Series. Each card was adorned with a special silver-foil stamp commemorating the 2001 SportsFest.

There were four different colors of cards issued. Thursday's cards were printed on Ruby stock; Friday's color was Sapphire; Saturday's color was Platinum; while Sunday's color was Bronze. Every card was sequentially numbered to just 10 highly collectible cards.

Collectors randomly received one of these cards for every two packs of Be A Player Memorabilia Series opened at the booth. They also received one card for every pack of Be A Player Signature Series opened. A total of four cards were redeemed for each sealed box of Be A Player Memorabilia Rookie and Traded Update cracked at the booth and eight cards were given for each pack of Be A Player Ultimate Memorabilia opened.

Redemption cards were issued for all packs of Be A Player cards opened at the booth, regardless of which year they were originally issued.

"We truly enjoy our redemption program," said Dr. Brian H. Price, President of In the Game, Inc. "It gives us a chance to talk to collectors while they are opening their packs. They give us some great ideas for inserts and sometimes they give us some constructive criticism too. That helps us make better products. We make our products for the collector, not for ourselves, and their views are important to us."

National in Cleveland, OH, June 28 to July 1

In the Game, Inc. handed out special random sequentially-numbered, foil-stamped cards to collectors who opened designated Be A Player products at the In the Game booth during the show. The cards were from the 300-card base set found in the 2000-01 Be A Player Signature Series. Each card was adorned with a special silver-foil stamp commemorating the 2001 National.

There were four different colours of cards issued. Thursday's cards had been printed on Ruby foilboard stock; Friday's colour was Sapphire; Saturday's colour was Emerald; while Sunday's colour was Bronze. Every card within each colour was sequentially numbered to 10 copies.

Redemption cards will be issued for all packs opened at the booth, regardless of which year they were originally issued.

Canadian Sportscard Spring Expo, Toronto, May 4-6, 2001

The weekend was very exciting in Toronto at the Sportscard Spring Expo at the International Centre. The redemptions featured the new Be A Player 2001 Signature Series cards. The complete set 1-300 will was numbered out of ten and stamped with the Spring Expo logo. There were three different parallel sets to collect; Friday-Sapphire, Saturday-Emerald and Sunday-Bronze.

Chicago Sun-Times Show, March 23-25th, 2001

In The Game, Inc. sponsored another successful Redemption Program at the Chicago Sun-Times Show in Rosemont, Illinois. The redemptions featured the first stamped cards from both the 2000-20001 Signature Series. All cards were stamped out of ten. There were three different parallel sets for collectors. Ruby on Friday, Platinum on Saturday and Bronze on Sunday. Thanks Chicago.

NHL All-Star Fantasy- Denver, Colorado, January 31st -February 3rd, 2001

In The Game, Inc. sponsored another of its successful Redemption Programs at the NHL All-Star Game Fantasy Weekend. What a great show, crowds every day. The redemptions featured stamped cards from both the 300 card 2000-20001 Memorabilia Series and the 101 card Memorabilia Rookie and Traded Update Set. All cards were be stamped out of ten and featured the All-Star Game logo. There were four different parallel sets to collect. Wednesday-Black, Thursday-Ruby, Friday-Sapphire, and Saturday-Emerald. This show was a hockey fans' paradise.